Mustang is an international denim brand. The brand developed its market entry strategy independently. Our work for its stores in Russia’s Volga region focuses on social media and local loyalty programme support, in direct collaboration with the head office.

Manage social media for Mustang stores in the Volga region and develop and launch a regional loyalty programme.

• Created the brand’s regional social media channels in the Volga region from scratch and have managed their development since launch
• Built the content strategy and visual style of the social channels
• Manage social media day to day — posts, shoots and audience communication
• Independently developed and launched the regional loyalty programme and continue to support it

• Launched a regional loyalty programme developed by our team
• Since 2023, we have managed social media for the project and supported its local loyalty programme