Lacoste is an international clothing and accessories brand. We support marketing for its stores in Russia’s Volga region and work directly with the brand’s head office. The scope covers regional marketing strategy, social media and the local loyalty programme.

Develop a regional marketing strategy for Lacoste stores in the Volga region, manage social media and develop and launch a regional loyalty programme.

• Created the brand’s regional social media channels in the Volga region from scratch and have managed their development since launch
• Built the strategy for market entry and ongoing marketing in the Volga region
• Build the content strategy and visual style of the social channels
• Run social media day to day — posts, shoots and audience communication
• Independently developed and launched the regional loyalty programme and continue to support it

• Launched a regional loyalty programme developed by our team
• Since 2023, we have supported store marketing through regional strategy, ongoing social media communications and loyalty programme support