We provide marketing support for Max Mara Weekend stores in Russia’s Volga region, working directly with the brand’s head office. The scope includes social media, loyalty programme support, client events and the use of AI tools in visual content production.

Build a market entry strategy, manage social media, develop a regional loyalty programme, organise client events, and introduce AI tools into the design process.

• Created the brand’s regional social media channels in the Volga region from scratch and have managed their development since launch
• Built the strategy for market entry and ongoing marketing in the Volga region
• Build the content strategy and visual style of the social channels to match the premium brand image
• Run social media day to day — posts, shoots and audience communication
• Independently developed and launched the regional loyalty programme and continue to support it
• Organise and run client events for the brand audience
• Introduced AI design into the brand’s visual content production

• Launched a regional loyalty programme developed by our team
• Working with the brand continuously since 2023
• Regular client events as part of audience communication
• AI design is part of the brand’s visual production