Furla is an international accessories brand. We support marketing for its stores in Russia’s Volga region, working directly with the brand’s head office on social media and client events while taking the existing global loyalty programme into account.

Build a market entry strategy, run ongoing social media management and organise client events.

• Created the brand’s regional social media channels in the Volga region from scratch and have managed their development since launch
• Built the strategy for market entry and ongoing marketing in the Volga region
• Build the content strategy and visual style of the social channels to match the premium brand image
• Run social media day to day — posts, shoots and audience communication
• Organise and run client events for the brand audience
• Work alongside the brand’s central global loyalty programme

• Working with the brand continuously since 2023
• Regular client events as part of audience communication