GEOX is an international footwear brand. We joined the marketing effort for its stores in Russia’s Volga region after their first year of operation. We develop regional communications and manage social media in collaboration with the brand’s head office, taking its global loyalty programme into account.

Develop the marketing strategy for GEOX stores in the Volga region and maintain regular communication with their social media audiences.

• Created the brand’s regional social media channels in the Volga region from scratch and have managed their development since launch
• Develop the marketing strategy for the brand’s stores in the Volga region
• Built the content strategy and visual style of the social channels
• Manage social media day to day — posts, shoots and audience communication
• Work alongside the brand’s central global loyalty programme

• Since 2023, we have supported the project through regional marketing strategy and ongoing social media management