Context
FizioGroup is a European brand in sports medicine, injury treatment and athlete rehabilitation. The company decided to enter the Russian market, focusing on Moscow as its first market.
Brief
Build a full market entry strategy for Moscow from scratch — positioning, brand voice and a content foundation — and then run ongoing social media to launch and sustain that presence.
What we did
- Launched all of the brand’s Russian-language channels from scratch
- Built the strategy for entering the Moscow market
- Developed the brand’s tone of voice for the local audience
- Developed a content strategy for the specifics of sports medicine and rehabilitation
- Have been running the brand’s social media since December 2025
Results
- Built a content strategy and a visual system for the social channels
- Established ongoing social media management
- Identified promising formats through ongoing content work: practical posts, first-person videos and footage of real processes
- Organic reach grew 6.5× — from 14.9k to 96.8k unique accounts
- The share of new Telegram subscribers coming from Instagram rose from 16% to 50%
- The ratio of audience growth to profile visits rose from roughly 5% to 16–17%
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