Karl Lagerfeld is an international fashion brand. We support marketing for its stores in Russia’s Volga region and work directly with the brand’s head office. Alongside social media management, the scope includes loyalty programme support and partner campaign automation.

Build a market entry strategy, run ongoing social media management, and automate partner campaigns with retail stores.

• Created the brand’s regional social media channels in the Volga region from scratch and have managed their development since launch
• Built the strategy for market entry and ongoing marketing in the Volga region
• Set up the content strategy and visual style of the social channels to match the premium brand image
• Run social media day to day — posts, shoots and audience communication
• Independently developed and launched the regional loyalty programme and continue to support it
• Built and deployed a Telegram bot that automates partner campaigns: it guides users from partner posts through the campaign and helps organise lead collection
• Support the brand in the region on an ongoing basis

• Launched a regional loyalty programme developed by our team
• Working with the brand continuously since 2023
• A Telegram bot supports partner campaigns and collects enquiries from retail audiences