Sensoria Kraft is a store of handcrafted goods for the home and interior. The brand is built around craftsmanship, attention to detail and the sensory quality of everyday objects. The products become part of a personal space: they set a mood and make home feel more individual.

Define a visual character that communicates the value of craftsmanship and helps the brand stand out in the home and lifestyle category. Develop three identity directions grounded in audience insights and positioning.

• Mapped the customer jobs, defined the target audience and identified its core segment.
• Analysed competitors and built a positioning map around brand character and assortment breadth.
• Formulated the mission and values, explored archetypes and the meaning of the name, and built the brand pyramid.
• Developed three metaphors and three identity directions, then applied each system to packaging, labels, printed materials and store communications.

Three identity concepts that reveal different sides of Sensoria Kraft. Each direction is shown through sample applications, making it possible to evaluate the brand as a complete system rather than as a standalone mark.

Delicate botanical illustrations and a restrained palette bring together packaging for candles, gifts and home fragrances.

Watercolour flowers and delicate typography present the home as a garden. Floral motifs connect labels, posters and printed materials.

An expressive SK mark, natural tones and silhouettes of objects bring packaging and communications together around craftsmanship.