Buro Napravleniy is a travel collective founded by two guides and sailors. The founders create original itineraries and personally take part in the trips. The branding brief was to express this approach through a visual identity and a distinctive brand voice.

Develop a complete brand book and tone of voice that carry the founders’ personal approach to travel and its philosophy of contrasts — drawing on the founders’ character and original itineraries.

• Developed the brand’s visual identity: logo, colour palette, typography and a visual system
• Assembled a brand book with guidelines for every touchpoint
• Developed the tone of voice — a brand voice that carries the founders’ honesty, warmth and character through text

• Delivered a visual identity, brand guidelines and tone of voice to guide the project’s visual and written communications